Domain Names, Graphics Design and Web Development

What are “Premium Letters” in domain names?

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A ‘domain name’ is usually made up of a combination of letters, sometimes numbers and sometimes both. It is quite obvious even to non-domainers that a domain name like “” is worth a lot of money! But its not as easy to evaluate a domain when its something like “”. This is where the term “premium letters” comes into play its part.

When it comes to ‘short domain names’, either 2, 3 or 4 (sometimes even 5) characters in length – domainers are able to apply a number of rules (methods) which can help put a value on a ‘domain name’ which isn’t a dictionary word.

When a domain is made up from random letters (which doesn’t form any words in the english dictionary) it can be very difficult to work out what they are worth. The composition of the letters in a short domain name is extremely important.

Premium Letters

A, B, C, D, E, F, G, H, I, L, M, N, O, P, R, S, T

These are the letters which would appear at the start of most of the words from an English dictionary. Hence they are referred to as ‘premium letters’.

Semi-Premium Letters

J, K, U, V, W

The letters above are considered as being ‘semi-premium letters’. They are of lesser quality than premium letters because using the letters you can create less words.

Anti-Premium Letters

Q, X, Y, Z

The four letters above are generally considered ‘anti-premium letters’ in domain names. They are of the lowest quality out of all the letters in the alphabet when you consider the number of words that can be made using any of those as the starting letter.

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