A ‘domain name’ is usually made up of a combination of letters, sometimes numbers and sometimes both. It is quite obvious even to non-domainers that a domain name like “business.com” is worth a lot of money! But its not as easy to evaluate a domain when its something like “utgk.com”. This is where the term “premium letters” comes into play its part.
When it comes to ‘short domain names’, either 2, 3 or 4 (sometimes even 5) characters in length – domainers are able to apply a number of rules (methods) which can help put a value on a ‘domain name’ which isn’t a dictionary word.
When a domain is made up from random letters (which doesn’t form any words in the english dictionary) it can be very difficult to work out what they are worth. The composition of the letters in a short domain name is extremely important.
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