Domain Names, Graphics Design and Web Development

What or who are “Domainers”?

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A Domainer (domainers) is an individual, company or organization whose business model involves accumulating a portfolio of internet ‘domain names’. The term ‘domainer’ is widely used as a forum slang to describe someone who is involved with domain investments. Domainers are also referred to as ‘Domain Investors’.

Domainers buy, sell and monetize domain names, however the main objective for a domainer is to make a profit on their investments by buying domain names and selling them for a higher price.

The process can be compared to real estate investment. In real estate, people buy property with the aim sell at a profit rather than for residing in the property. Domain names are seen by domainers as ‘internet real estate’.

Not all, but many domainers also develop domain names as part of a strategy to increase its value. These individuals either have web development skills themselves or hire designers to turn their domain names into websites.

Most domainers tend to “park” their domain names to generate revenue through displaying adverts on the domains. ‘Domain parking’ also allows the owners to monitor incoming traffic – and using both revenue and traffic they are able to better asses a domains value.

As of December 2006, there are an estimated 8,000 to 10,000 individuals globally who make buying and selling domain names a part of their business. USA Today reported that many Domainers prefer to remain anonymous due to the competitive and controversial nature of their business. In the same report, it was stated that known sales of 5,851 domain names generated $29 million in 2005, compared with known sales of 3,813 names for $15 million in 2004.

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