SEO is short for ‘Search Engine Optimization’. It is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives organically from ‘search engines’ such as google.com – yahoo.com – or others.
The higher a Web site ranks in the results of a search, the greater the chance that the site will be visited by a user. It is very rare for someone who is searching for something to browse through millions of pages of results. It is more likely that he/she will end up visiting one of the links of the first 2-3 pages. Therefore, where a site ranks in a search is essential for directing more traffic toward the site.
A well optimized site – “SEO’d” site… helps to ensure that it is accessible to search engines and improves the quantity of traffic (visitors) to the site.
Basic SEO (Search Engine Optimization) can be performed by just about anyone who is willing to learn. It isn’t as hard as it may sound. In fact, there’s plenty of articles/tutorials right here on Demonised.com that you can try out. You can also search around for SEO forums – ask questions and get advice there.
However, if you don’t have the time to do all that then there are also many companies who can provide SEO services. It would be wise to understand what SEO is, what it involves, what it can do for you and then weigh up the costs of having professional SEO; before going ahead with something like this. I would also recommend researching a bit on the SEO company before making the plunge – not everyone can do what they claim.
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